Leadership Appointment at Kilwins Franchise
Kilwins, the beloved American confectionery brand known for its hand-crafted chocolates and super-premium ice cream, has appointed Brad Williams as Vice President of Franchise Operations. With over 30 years of experience in franchise leadership, Williams brings a wealth of expertise that will help guide Kilwins’ franchise operations. Williams’ appointment signals a continued focus on excellence and growth within the Kilwins franchise system, ensuring the brand remains a top choice for both customers and franchisees.
Brad Williams’ Extensive Experience in Franchise Leadership
Having held senior leadership roles at major brands like Taco Bell, Wingstop, and Checkers & Rally’s, Williams is highly experienced in navigating the complexities of franchise operations. This deep understanding of the intricacies of managing numerous locations will be key to delivering consistent results across the growing Kilwins franchise network.
Outside of his professional accomplishments, Williams is a proud Army National Guard veteran and has overcome significant personal challenges, including surviving cancer and a tornado. These life experiences have shaped his approach to leadership, which is grounded in resilience, humility, and collaboration.
Kilwins Franchise Leadership Welcomes Brad Williams
“Brad is a seasoned leader with a deep understanding of franchise operations and a heart for people,” said Brian Britton, President and CEO of Kilwins. “Throughout his career, he has built a strong reputation for launching systems that improved franchisee support, elevating customer satisfaction, and driving sustained business growth.”
Brad Williams’ Focus in New Role
In his role, Williams will be instrumental in helping the brand maintain its operational excellence, while providing the necessary resources for franchisees to thrive.
“In my new role, I’m focused on developing strategies and support systems to drive profitability, consistency, and long-term success across all Kilwins franchise locations,” Williams said. “It’s an exciting opportunity to help build on the foundation of excellence that Kilwins is known for.”
Building on Kilwins’ Legacy
Founded in 1947, Kilwins has built a strong legacy of delivering high-quality confections and unforgettable customer experiences. The brand is known for its hand-crafted chocolates, decadent fudge, and super-premium ice cream, all made with the finest ingredients. What truly sets Kilwins apart is the unique in-store experience, where customers can watch the confection-making process unfold right before their eyes. From the art of paddling fudge on marble tables to the traditional caramel cooking in copper kettles, the experience adds an interactive element that enhances every visit.
Today, with over 170 locations and growing across 28 states, Kilwins continues to expand its reach while remaining committed to its values of quality craftsmanship and community connection. The inviting in-store atmosphere, combined with the brand’s dedication to creating memorable moments, ensures that every visit offers more than just delicious treats—it’s an experience to savor.
Brad Williams’ leadership will help reinforce Kilwins’ commitment to delivering this unique in-store experience across all franchise locations, ensuring that the brand continues to exceed customer expectations and maintain its beloved reputation.
Discover the Sweet Opportunity of a Kilwins Franchise
Are you looking to build a business around premium treats and the creation of lasting customer memories? Becoming a Kilwins franchisee provides a structured approach to launching your business within a respected and established brand, all while benefiting from comprehensive franchisee support.
You can discover details about our franchise program and learn more about this exciting opportunity here. Ready to take the next step toward building your own ice cream and chocolate franchise? Connect with us directly through our inquiry form, and our dedicated team will be in touch to discuss the exciting possibilities of starting your very own Kilwins franchise.